How to use1. Configure — Set your total budget and revenue goal. Name each channel and enter its ROAS, current spend, and conversion rate. 2. Calculate — Switch tabs, pick an algorithm, and the allocation updates instantly. Switch algorithms to compare approaches. 3. Interpret — Goal attainment shows how much of your revenue target the allocation is projected to hit. The breakdown shows the dollar split and how far each channel moves from today's spend.
Channels
Click a channel name to rename it. Enter performance data for each.
Channel
ROAS
Spend ($)
CVR (%)
Where the numbers come from
Pull historical ROAS from your ad platform dashboards (Google Ads, Meta Business Manager).
Conversion rates come from your analytics platform. Current spend comes from your media plan
or billing statements. Refresh quarterly as campaign performance shifts.